The Full Stack Marketing Newsletter
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Did you know that you can reorder the sections on your Facebook business page? Embed a SlideShare presentation directly into a tweet? Create Showcase Pages to market to specific buyer personas on LinkedIn? This article offers 20 lesser-known features that could boost your social media strategy.
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Blogging can be a big commitment for a business to make, but if done right, it's one of the best ways to attract new customers. This infographic shows how blogging can affect your bottom line and offers tips for making sure that it generates results.
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Here's a helpful article for how to analyze blog lead generation, beyond just identifying the number of leads generated by a blog post. It suggests identifying your five best- and worst- performing blog posts, then examining them for similarities in topic, format, length, CTAs and promotional channels, to produce an actionable plan for future posts.
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The takeoff of Slack has been incredible, especially considering the fact that it didn't run any marketing or advertising campaigns when it launched. It's a case study for how to approach growth from a product standpoint: making sure that the app itself is simple, useful, and shareable enough to grow virally on its own.
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This SEO checklist stands out for its conciseness and comprehensiveness: checking your next blog post against the 25 questions here—which include considerations of keywords, internal and external links, content, URL, images and load time—will take no more than 5-10 minutes, and easily set you up for SEO success.
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Here's another SEO checklist, but from a more technical standpoint. This is the 2015 edition of Moz's site audit checklist, a go-to resource for any technical SEO. It's highly comprehensive and covers on-page optimization, content, duplicate content, accessibility and indexation, site architecture and internal linking, technical issues, site speed, mobile, international, and analytics.
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Sometimes the best way to get started on the design process for a new site is to get inspiration from other sites. For this purpose, you can use Crayon, a free marketing design search engine that helps you come up with ideas for your site, blog or landing pages. You can search for designs by industry, traffic level, and/or device.
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An extremely in-depth guide to promoting your brand using Pinterest for Business. Pinterest pins are 100x more spreadable than a tweet and have a half-life 1,600x longer than a Facebook post. The guide goes through how to use Pinterest Analytics to identify winning strategies; rich pins; image and infographic creation; pin optimization; and ways to gain new followers.
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With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, it's crucial to use App Store Optimization (ASO) techniques if you want your app to be easily discoverable by searchers. Like SEO, ASO includes both on-page factors (title, description, category, icon, screenshots) as well as off-page ones (reviews, ratings, total downloads, link building).
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Here's a compelling (if debatable) idea: "There is fairly little 'art' involved in writing headlines. It’s a science." This post suggests that the most successful headlines are the ones that are highly specific, promise and deliver on a payoff, include numbers and incorporate a hook.
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Top content marketers from Buffer, Groove, Vero, Intercom and Crew share tips for developing a content strategy based on the successes of their respective blogs. Some ideas include asking customers directly what they'd like to read, trying out controversial topics, and tracking metrics beyond just pageviews (e.g. email subscription rate, average time on page).
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This is a quick read about improvements you can make to your onboarding process so that users will get value from your app as soon as possible. Try sending a 'helping hand' email to users who are struggling with certain features, scheduling push notifications with quick tips, and sending a follow-up text to users who have contacted you for support.
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